The name Magnesip had already been chosen by the founder, and the brand identity needed to give equal weight to its unique magnetic function. While the product has broad applications, the primary audience was the fitness market, particularly personal trainers and influencers looking for an easy way to record social media content and follow structured training plans. The challenge was to create a brand mark that felt as dynamic and practical as the product itself.

Extensive research into competitors and the visual language of fitness brands highlighted the importance of a clean, versatile logo that would work seamlessly across digital platforms. Inspired by the bold simplicity of Nike and Gymshark, we set out to design a recognisable stamp that would not only convey Magnesip’s USP but also look aspirational when shared online. Our exploration eventually led us to diagrams of the Earth’s magnetic field. The curved lines encircling the planet formed a shape reminiscent of the letter “M” — a simple yet powerful connection that became the foundation of the brand’s visual identity.