brand identity
Creative & Digital Agency
pureaquatics
pureaquatics
Project Date: 2023
Project Date: 2023
PureAquatics is a premium aquarium brand that designs, installs, and maintains unique tanks for homes and offices. After operating for several years as a secondary venture, their founder made the decision to dedicate himself fully to growing PureAquatics, and approached COZ Digital to craft him a completely new brand identity.
PureAquatics is a premium aquarium brand that designs, installs, and maintains unique tanks for homes and offices. After operating for several years as a secondary venture, their founder made the decision to dedicate himself fully to growing PureAquatics, and approached COZ Digital to craft him a completely new brand identity.
The Idea
The Idea
PureAquatics approached COZ Digital in search of a complete rebrand that would capture the premium quality of PureAquatics and the high level of service they deliver to their clients. The goal was to create an identity that felt as refined and considered as the aquariums themselves, setting the business apart in a competitive market while appealing to both residential and corporate customers.
Drawing inspiration from Japanese design — a personal passion of the founders and a culture long associated with fish and aquatic symbolism — we explored a minimalist approach. The result was a single-line ‘P’, representing the company name, with its negative space shaped into a stylised fish. This simple yet distinctive mark embodies both elegance and clarity, positioning PureAquatics as a brand that blends craftsmanship, culture, and contemporary design.
PureAquatics approached COZ Digital in search of a complete rebrand that would capture the premium quality of PureAquatics and the high level of service they deliver to their clients. The goal was to create an identity that felt as refined and considered as the aquariums themselves, setting the business apart in a competitive market while appealing to both residential and corporate customers.
Drawing inspiration from Japanese design — a personal passion of the founders and a culture long associated with fish and aquatic symbolism — we explored a minimalist approach. The result was a single-line ‘P’, representing the company name, with its negative space shaped into a stylised fish. This simple yet distinctive mark embodies both elegance and clarity, positioning PureAquatics as a brand that blends craftsmanship, culture, and contemporary design.
The Outcome
The Outcome
The simplicity of the new identity mirrors the premium quality of both PureAquatics’ products and their customer service. Clean, confident lines create instant recognition, while the subtle fish motif ensures a direct connection to the industry they represent. It’s a design that feels timeless, striking the right balance between elegance and clarity.
Equally important, the pared-back approach makes the identity highly versatile. The logo remains sharp and legible at any scale, whether it’s displayed on a website, printed on stationery, or applied to larger branded materials. This adaptability guarantees consistent recognition across every platform and touchpoint.
The simplicity of the new identity mirrors the premium quality of both PureAquatics’ products and their customer service. Clean, confident lines create instant recognition, while the subtle fish motif ensures a direct connection to the industry they represent. It’s a design that feels timeless, striking the right balance between elegance and clarity.
Equally important, the pared-back approach makes the identity highly versatile. The logo remains sharp and legible at any scale, whether it’s displayed on a website, printed on stationery, or applied to larger branded materials. This adaptability guarantees consistent recognition across every platform and touchpoint.
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What services does COZ Digital offer?
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How are you different than other agencies?
Do you provide social media marketing services?
What industries do you work with?
Do you offer end-to-end video production services?
What types of photography do you specialise in?
What services does COZ Digital offer?
Can you design a custom website for my business?
How are you different than other agencies?
Do you provide social media marketing services?
What industries do you work with?
Do you offer end-to-end video production services?
What types of photography do you specialise in?
What services does COZ Digital offer?
Can you design a custom website for my business?
How are you different than other agencies?
Do you provide social media marketing services?
What industries do you work with?
Do you offer end-to-end video production services?
What types of photography do you specialise in?
© CourtesyOfZed LIMITED 2024. All rights reserved.
A COZ Digital Web Service
© CourtesyOfZed LIMITED 2024. All rights reserved.
A COZ Digital Web Service
© CourtesyOfZed LIMITED 2024. All rights reserved.
A COZ Digital Web Service