After several rounds of exploration and refinement, the final brand identity for TAKE Visuals was approved. The chosen concept focused on the letter K, with its spine extended to form an abstract shape that echoes the side profile of a camera. The vertical stroke becomes the body, while the angled legs suggest the lens. Rotated in different orientations, the shape also recalls other pieces of kit such as a gimbal, tripod, or light panel, giving the mark a sense of flexibility and adaptability.

The primary identity uses a red-to-orange gradient, chosen to represent creativity, energy, and passion. To support the wider content offer, two sub-marks were developed: orange and green for photography and social media respectively. In line with the team’s long-term ambition to be known simply as TAKE, the word “Visuals” was treated as secondary, placed within a complementary bar beneath the main wordmark. This allows the brand to transition seamlessly over time while still feeling complete in its current form.

Typography was set in Owners, a clean sans-serif by Adobe. Its minimal style ensures the “K” remains the hero of the identity, while the extensive weight range provides the flexibility needed for everything from bold headlines to subtle supporting text.