To bring the flame icon to life, we began with hand-drawn sketches to capture the right balance of “flicker” and “wisp,” refining the form before vectorising it in Adobe Illustrator. Typography was equally important — the brand needed a typeface with enough weight and attitude to match the dark, dramatic tone of the identity. After testing countless options, we selected LeKick Regular, a blackletter-inspired font with a contemporary twist, as the primary display typeface.

Because Wisp’s identity needed to stretch far beyond social media, we created a suite of logo variations with versatile typography pairings for packaging, web, and product applications. Where LeKick’s impact felt too heavy, we introduced Quiverleaf, a clean yet enigmatic sans-serif that carried the same personality in a more minimal form. Once the identity system was finalised, we delivered a comprehensive set of brand guidelines and supported the team in working directly with their product manufacturers — refining die-lines, applying a custom Pantone palette, and ensuring the new brand translated seamlessly from screen to shelf.